About Us

Welcome to Beach Groove Swimwear, your destination for stylish, high-quality swimwear that brings out your confidence and keeps the beach groove alive year-round.

Our Story

Founded in August 2020 in Carlsbad, California, Beach Groove Swimwear was created with one mission: to provide swimwear that makes everyone feel fashionable, comfortable, and fabulous. From luxury resort pieces to athletic surfing attire, our collections are designed to celebrate every beach lifestyle.

What Sets Us Apart

  • Inclusive Sizing: We carry sizes up to 4X, ensuring that fashion belongs to every body.
  • Wide Range of Styles: Whether you’re looking for trendy poolside looks or performance-focused surfwear, you’ll find it here.
  • Customer-First Philosophy: We maintain a liberal return and exchange policy so you always get what makes you feel amazing.
  • Resort & Vacation Focus: Perfect for beach trips, pool parties, or your next getaway.

Our Vision & Values

  • Vision: To make every customer feel stylish and confident in their swimwear, regardless of shape or size.
  • Mission: To provide high-quality, fashionable swimwear that blends comfort with confidence.
  • Core Values: Quality, inclusivity, customer trust, and fashion that empowers.

Why Choose Us?

Unlike mass-market brands, Beach Groove Swimwear is rooted in inclusivity, variety, and personalized care. As a sole entrepreneur, Traci is deeply committed to building a brand where everyone finds their perfect fit and style.

Follow the Groove

Stay connected with us on social media for updates, promotions, and new arrivals: